Traci Storey

Art Director & Designer

"In my capacity as Director of Creative Services at Crabtree & Evelyn, I was fortunate enough to partner with Traci as a Freelance Senior Designer and Art Director. Her ability to synthesize a Creative Brief and deliver thoughtful and highly creative work are the attributes that first come to mind when I think of Traci. She is a natural at art directing projects and photoshoots and consistently demonstrated strong conceptual skills in both print and e-media, contributing exactly what was needed to bring the idea to the next level. She is also adept at bringing a project full circle into the final stages of creative production. Above all I was impressed with Traci’s ability to take on a suite of projects and deliver a complete, targeted campaign that reflected the business goals and objectives we were aiming for. Her flexible approach, dedication to the task, and personable nature made her a pleasure to work with every day."


- Lynette Horn, Director of Creative Services, Crabtree & Evelyn





"Traci is an integral part of the creative team. She is not just a freelancer, but a hard-working team member. She has the ability to come in and see the design issues, production concerns, marketing and branding strategies and come up with creative solutions on brand, on time, on budget. She is able to adapt to any business environment and bring with her a collaborative, productive and organized approach.


Her talents include: creative and strategic - which we have seen time and time again, from designing retail consumer information to B2B wholesale catalogs and sell sheets. Proficient in packaging, she designed and produced the TJMaxx and Costco gift programs, as well as, many other packaging projects for Crabtree & Evelyn.


Traci is a highly and versatile creative. But, I believe her unique strength is adaptability. She can enter any project, with multiple stakeholders, and is able to discuss design, branding, and production with ease, and use any feedback to the success of the project. I recommend her highly for any client and any type of creative project, including digital, collateral, and packaging."


- Sandra Swale, Project Manager, Crabtree & Evelyn






"Traci has been a business partner in my design business for over 20 years. She is the creative source and force for most projects. Many of my clients have been with me for many years, and it is Traci who is the key creative behind these projects. I freely trust her to lead and direct work with my clients and their complex projects. It is Traci who suggests newer and more innovative ways to communicate and design — resulting in such long-term relationships and work with our clients.


Traci is my reliable source for innovation, creativity and technology. If she is not actually working in these roles, then she manages our team of writers, illustrators, photographers, web developers and SEO consultants. I have yet to find something Traci can’t undertake to create great designs and great projects!"


- Kelly Connelly, Creative Director, KCDP Design + Print